Privacy Policy

Effective Date: September 25, 2026
Last Updated: September 25, 2026

INTRODUCTION

Kriete Group, LLC (“Kriete,” “we,” “our,” or “us”) respects the privacy of your information. This Privacy Policy is designed to assist you in understanding how we collect, use, share, and safeguard your information. This Privacy Policy applies to individuals who access our website at krietetrucks.com (the “Site”) and any of our related online services (collectively, “Services”).

From time to time, we may change this Privacy Policy. If we do, we will post an amended version on this webpage with a new “Last Updated” date. If we make material changes, we will provide you with additional notice, such as by adding a statement on the homepage of our Site. Please review this Privacy Policy periodically.

1. Personal Data We Collect

We collect personal data from you through your use of the Site and Services. Personal data is information that is linked or reasonably linkable to an identified or identifiable individual. We collect the following types of personal data:

Personal Data You Provide

Depending on how you interact with our Site and Services, we will collect the following personal data that you voluntarily provide to us:

• Submit an Inquiry. When you submit an inquiry through krietetrucks.com, we collect your name, email address, phone number, company name, location, and vehicle or equipment interests, and any other information you choose to provide in connection with your inquiry.

• Text Messaging. When you send a text message to a Kriete salesperson’s number listed on our Site, we may collect your mobile phone number, the content of your messages, and related communication data. Our text messaging program is powered by CallRail. Please review CallRail’s privacy policy at callrail.com/privacy for more information on how it handles data collected through the text messaging feature.

• Contact Us. When you contact us directly by email or phone, we may collect your name, email address, phone number, and any other information you choose to provide.

Marketing Events. When you interact with us at trade shows, industry events, or other marketing activities, we may collect your name, email address, phone number, company name, and other contact information you choose to provide.

Personal Data as You Navigate Our Site

We automatically collect certain personal data through your use of our Site and our use of cookies and other tracking technologies, such as the following:

• Usage Information. For example, the pages on the Site you access, the frequency of access, and what you click on while on the Site.

• Device Information. For example, hardware model, operating system, application version number, and browser type.

• Location Information. Approximate location information derived from your IP address on a city-regional basis.

For more information on our cookie usage, see our “Cookies and Other Tracking Technologies” section below.

Personal Data We Collect About You from Other Sources

In some cases, we may receive personal data about you from other sources, including advertising networks, data analytics providers, operating systems and platforms, and social networks.

2. How We Use Your Personal Data

In addition to the purposes stated above, we may use all the personal data we collect in accordance with applicable law, such as to:

• Respond to your inquiries and provide information about our products and services;

• Send and receive text message communications in direct response to your inbound inquiries;

• Send you relevant promotions, updates, and other marketing communications where permitted by law;

• Maintain and improve our Site and Services;

• Protect the security and integrity of our Site and Services;

• Understand how visitors interact with our Site and measure the effectiveness of our marketing;

• Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms of Use, and to otherwise fulfill our legal obligations;

• Monitor compliance with and enforce this Privacy Policy and any applicable agreements and policies;

• Defend our legal rights and the rights of others;

• For any purpose that is reasonably necessary to or compatible with the original purpose for which we collected the personal data as disclosed to you; and

• Comply with applicable law.

3. How We Share Your Personal Data

We may share the personal data that we collect about you in the following ways:

• With vendors who perform data or Site-related services on our behalf, including website hosting, analytics, marketing, customer relationship management, text messaging, and call tracking services. Our current third-party service providers include: Google Analytics, HubSpot, Meta (Facebook), LinkedIn, and CallRail;

• To the extent that we are required to do so by law, including in response to a subpoena, court order, or other legal process;

• To protect the rights, property, or safety of Kriete, our customers, or others;

• In connection with any legal proceedings or prospective legal proceedings;

• With any other person or entity as part of any business or asset sale, equity transaction, merger, acquisition, bankruptcy, liquidation, or similar proceeding, or in preparation for any of these events, and that person or entity may use your personal data for their own purposes; and

• For any other purpose disclosed by us when you provide the personal data or for any other purpose we deem necessary, including to protect the health or safety of others.

We do not sell your personal data to third parties for their own direct marketing purposes.

4. Cookies and Other Tracking Technologies

How We Use Cookies

Like many other companies, we use cookies and other tracking technologies (collectively, “Cookies”). Cookies are small files of information that are stored by your web browser software on your computer hard drive, mobile, or other devices.

We use Cookies to:

• Estimate audience size and usage patterns;

• Understand and save your preferences for future visits, allowing us to customize the Site and Services to your individual needs;

• Advertise new content and services that relate to your interests;

• Keep track of advertisements and search engine results;

• Compile aggregate data about site traffic and site interactions to resolve issues and offer better site experiences and tools in the future; and

• Recognize when you return to the Site.

We set some Cookies ourselves, while separate entities set other Cookies. We use Cookies other entities set to provide us with useful information, to help us improve our Site and Services, to conduct advertising, and to analyze the effectiveness of advertising.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies to help us analyze how users interact with the Site and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to opt out of tracking by Google Analytics, please visit https://www.google.com/analytics.

HubSpot

We use HubSpot to analyze website data and manage customer relationship information. HubSpot may collect visitor website activity, IP addresses, timestamps, cookie identifiers, and page paths via its tracking code. For more information on how HubSpot handles data, please review HubSpot’s privacy policy at legal.hubspot.com/privacy-policy.

Meta Pixel

We use the Meta Pixel, provided by Meta Platforms, Inc., to analyze website data and support advertising on Meta platforms. The Meta Pixel may collect standard HTTP headers, pixel and cookie identifiers, button click details, and form field names. You can manage your advertising preferences through Meta’s ad settings at facebook.com/about/ads.

LinkedIn Insight Tag

We use the LinkedIn Insight Tag, provided by LinkedIn Corporation, to analyze website activity and support advertising on LinkedIn. The LinkedIn Insight Tag may collect URLs, referrers, IP addresses, device and browser characteristics, and timestamps. You can manage your LinkedIn advertising preferences at linkedin.com/psettings/guest-controls/retargeting-opt-out.

CallRail

We use CallRail to analyze call and text message data generated through our Site. CallRail may collect caller and contact identification details, communication content (including call recordings, transcripts, text messages, and form submissions), and web visitor session data such as landing pages and marketing attribution sources. For more information, please review CallRail’s privacy policy at callrail.com/privacy.

How You Can Opt Out of Cookies

We intend to present visitors to our Site with a cookie consent banner that will offer choices about whether to accept or reject cookies or tracking technologies of different types. Until this banner is implemented, you may manage your Cookie preferences using the browser and platform controls described below.

Browser Settings

You can block Cookies by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies), you may not be able to access all or parts of the Site.

Platform Controls

You can opt out of Cookies set by specific entities by following the instructions found at these links:

• Facebook/Meta: https://www.facebook.com/about/ads 

• Google: https://adssettings.google.com

• LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

• Microsoft: https://account.microsoft.com/privacy/ad-settings/

Advertising Industry Resources

You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt out of some of those Cookies by accessing the Network Advertising Initiative’s website at optout.networkadvertising.org or the Digital Advertising Alliance’s website at optout.aboutads.info. Please note these opt-out mechanisms are specific to the device or browser on which they are exercised.

5. Text Messaging

Kriete Group, LLC uses text messaging to respond to customer inquiries about products and services offered at krietetrucks.com. When you initiate contact by sending a text message to a Kriete salesperson’s number listed on our Site, our text messaging program is powered by CallRail. 

The personal information we collect in connection with our text messaging program includes your mobile phone number, the content of your messages, the date and time of messages, and related communication metadata. This information is collected and processed by CallRail on our behalf. We use this information solely to respond to your inquiry. We do not send promotional or marketing text messages.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties for their own marketing purposes.

Opt-Out. You can stop receiving text messages from us at any time by replying “STOP” to any message you receive. After you send “STOP,” we will confirm your unsubscription and you will no longer receive text messages from us. Kriete employees will not be able to send text messages to you once you have unsubscribed. If you need assistance, reply “HELP” and we will respond with instructions. Message and data rates may apply.

6. Universal Opt-Out Mechanisms

We do not engage in “sales” or “shares” of personal data as those terms are defined under applicable consumer privacy laws and therefore our Site does not currently recognize the Global Privacy Control (“GPC”) signal. For more information and to download and use a browser supporting the GPC browser signal, please visit https://globalprivacycontrol.org/orgs.

Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Site does not currently interpret, respond to, or alter its practices when it receives “Do Not Track” signals.

7. Security

We maintain commercially reasonable security measures to protect the personal data we collect and store from loss, misuse, destruction, or unauthorized access. We rely on the security measures of our third-party service providers, who maintain their own security programs for the personal data they process on our behalf. However, no security measure or modality of data transmission over the Internet is 100% secure. Although we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.

8. Data Retention 

We retain your personal data as follows: (a) marketing contact information is retained while you remain an active marketing contact; (b) personal data collected in connection with an inquiry that does not result in an ongoing relationship is retained for three years; and (c) text message records, including message content and related metadata collected through our text messaging program, are retained for twenty-five months. We may retain personal data for longer periods where necessary to satisfy any legal, accounting, contractual, or reporting requirements that apply to us.

9. Third-Party Links

The Site may contain links that will let you leave the Site and access another website. Linked websites are not under our control. We accept no responsibility or liability for these other websites.

10. Children’s Privacy

The Site and Services are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal data from children under 13.

11. Accessibility

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. Our Site uses UserWay, an accessibility tool designed to help individuals with disabilities access the Site. If you wish to access this Privacy Policy in an alternative format or have questions about the accessibility of our Site, please contact us as described below.

12. How to Contact Us

To contact us for questions or concerns about our privacy policies or practices, please contact us by email or mail at:

Kriete Group, LLC

333 E Wisconsin Ave

Milwaukee, WI 53202

Email: info@kgtruck.com