Forward with Kriete: New Ram Express

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New Ram Express / Volvo Trucks

New Volvo VNL: Where Technology Meets Trust

When Milcia Rasic talks about her company, she doesn’t begin with equipment. She begins with people.

New Ram Express is a Wisconsin-based carrier founded 22 years ago after Milcia’s husband spent years on the road as a truck driver. What started as a small, family-run operation has grown into a unified fleet of 52 Volvo trucks, supported by a loyal team of drivers and a strong network of owner-operators.

 

For Milcia, trucking has always been deeply personal. Today her daughters, Jovanna and Ivana, work alongside her, along with extended family members who help keep the business moving forward. “It’s really fun,” Jovanna says. “I get to see my mom and dad every day. Every day is different—you never know what you’re going to get.”

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As the company expanded, New Ram Express made a strategic decision to align its operation around one truck brand—Volvo Trucks. The fleet’s focus on Volvo reliability, advanced safety systems, and driver-focused technology supports how Milcia wants the business to run day to day.

That driver-first approach is clear in the newest equipment. Obina Dike, a longtime driver for New Ram Express, operates the newest Volvo VNL in the fleet. “The new Volvo, like I was telling them inside, the tech is high. It’s like a luxury semi,” he says. The new Volvo VNL delivers modern technology built for the driver, including digital dashboards, Volvo Active Driver Assist, enhanced collision mitigation systems, fuel-efficiency improvements, and integrated connectivity tools that help drivers and operations track performance and diagnostics in real time.

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For Milcia, that investment in the Volvo VNL is strengthened by the dealership relationship behind it. “Kriete Truck Centers helped us stick with Volvo,” she explains. From the first sale, Milcia and her team felt welcomed. The Kriete sales staff knew their business and their drivers by name, while parts and service worked hand-in-hand to support the fleet. Mobile support was available when a truck needed attention, and mechanics responded quickly with solutions.

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“Anybody can sell something,” Milcia says. “But it’s the follow-up you have. You call them by their first name, ask questions, and you get real help right away.”

For New Ram Express, that combination—Volvo VNL technology on the road and dependable dealership support behind it—helps keep operations moving and supports continued growth.

 

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